I fully expect some controversy with this article. I may even be likened to Ebenezer Scrooge, that archetype of misers, for daring to write it. Though I don’t relish negative reactions, I believe Joel Waldfogel’s 2009 book Scroogenomics: Why You Shouldn’t Buy Presents for the Holiday is worthy of inclusion in a discussion of holiday gift giving. (By the way, I am only scratching the surface of this well-written, interesting, and comical book. I recommend a full read.) I promise to also include practical tips outside the scope of this book. My ultimate goal is to lead you to smarter purchases that could decrease clutter, increase the satisfaction of your gift recipients, and even contribute to world well-being. A lofty goal indeed.